All Posts By

Lauren McNeely

How to improve the success of your credit union website

By | conversion rate optimization | No Comments

In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results?  We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage…

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What is the job of your credit union website?

By | Credit Union Website Design | No Comments

What is the job of your website? While the answer may appear obvious, it’s important that you examine this crucial question through the specific lens of the buyer’s journey. Each and every prospective credit union member takes that path before hopefully choosing you, and you need to make sure your website is playing its role well during this journey. Let’s…

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How to experience your credit union website through the eyes of your user

By | conversion rate optimization, Credit Union Website Design | No Comments

“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your…

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Everything You Need to Know About Translating Your Credit Union Website

By | Personalization, Website | No Comments

According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…

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How less content on your website can mean more growth for your credit union 

By | Blogging, Copywriting, SEO | No Comments

Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous).  In other words,…

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