According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…
According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over it. The second time they might pay a bit more attention. It’s only by the third time that it actually starts to stick. So the…
First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to…
Sometimes people ask, “Is WordPress secure for credit union websites?” The short answer is, “Yes.” However, the short answer needs to be backed up by a long answer—that is to say, backed up by evidence. BloomCU has spent considerable time putting together the long answer to that security question, which is our WordPress Security White Paper. Our WordPress Security White Paper contains a…
This is a real life story of a meeting with HFS FCU. Through the eyes of BloomCU cofounder, Derik Krauss, see how we created a vision for HFS FCU’s new credit union website design. I recently got an email from Ashley at HFS Federal Credit Union. In the email was an agreement signed by her CEO, Nate, saying BloomCU is going to…
Some credit union marketers ask me, “Is WordPress secure for credit union websites?” It’s a good question, so here’s my response published by CU Times: Is WordPress Secure for Credit Union Websites?
A Case Study With Meridia Community Credit Union Background Meridia Community Credit Union was founded in 1955 and is headquartered in Hamburg, New York. Meridia “Goes Beyond” expectations and helps its members rise above ordinary. Accordingly, they wanted to create the best credit union website experience to match their brand: a credit union website that exceeds expectations. Our relationship…
WordPress has a nifty feature that enables you to schedule your content. This feature often gets overlooked, but it can be a huge productivity booster for credit unions! Why Schedule Posts and Promotions? It’s Friday, July 1st and you need to post a promotion or a blog post for Independence Day. That’s three days away. You have plans to be…
Redesigning your credit union website is a big project with important implications. In many ways, your website is the face or your credit union and your biggest branch. Re-creating a website is a big project because there are so many things to consider. The purpose of this post is to give you some guidance about the Must-Haves and Should-Haves, plus Extra…
Since 1970, 73% of credit unions have died. There were 23,687 credit unions in 1970 and only about 6,000 remaining in 2016. Credit unions continue to disappear at a rate of 3% per year. Big credit unions are getting bigger and small credit unions are merging. Will this trend continue until there is just one goliath credit union? Or worse yet,…