Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a website that adapts for each visitor based on data about the user.
Personalization is simple and can increase engagement with your website by 31%. Here’s the gist: if someone shows interest in an auto loan, then show them more stuff about auto loans. That’s it. It just makes sense.
Case Study Contents:
This case study shows an example of personalization on HFSFCU.org and the results we got from an A/B test of 8,360 impressions across five different products and services.
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