4 myths about credit unions—and how to dispel them on your website

By | Credit Union Website Design | No Comments

Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with credit unions. As the number one touch point with your potential members, your credit union’s website is an ideal place to dispel these myths.  …

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International CU Day: Boost Website Engagement with Member Success Stories

By | Credit Union Website Design | No Comments

With the 70th anniversary of International Credit Union Day, credit union marketers can get creative with member success stories when trying to boost member engagement on their websites. The theme for this year’s ICU Day asks credit unions and members to “Find Your Platinum Lining in Credit Unions”. The World Council of Credit Unions (WOOCU), which is the organization that…

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How to prevent your credit union from becoming a commodity by 2025

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A 49-page report released by the Filene Research Institute predicts what credit unions will look like in 2025: “In the year 2025 credit unions will operate on a financial landscape that bears little resemblance to the system of today. Technological disruption, increased regulation, changing consumer behaviors, and asset growth will all contribute to the reshaping of the global financial ecosystem.”*…

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6 proven ways to improve the mobile navigation of your credit union website design

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Your navigation menu can make or break your credit union website design. It’s one of the most important parts of your website because that’s how users flow through the site and find information (other than using search). And navigation has to be especially easy-to-use for mobile devices, where space is limited.   Insights from the Nielsen Norman Group Because website…

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Use Motion to Improve Your Website with the Law of Common Fate

By | Laws of Design | No Comments

Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…

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Why the Law of Similarity Matters in Credit Union Website Design

By | Credit Union Website Design, Laws of Design | No Comments

Objects that seem similar appear to form a group The Law of Similarity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects within an assortment are similar in color, shape, size, or some other quality, they appear to be related or form a group. These similarities are used by the human…

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How to Use the Law of Proximity in Credit Union Website Design

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Objects that are near each other appear to form a group The Law of Proximity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects are near each other they appear to be related or form a group, even if shapes and sizes are significantly different. Designers can utilize the Law of…

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5 Laws of Credit Union Website Design

By | Credit Union Website Design, Laws of Design | No Comments

Your credit union’s website is your biggest and most important branch because more people interact with your website than any of your brick and mortar locations. Given the importance of your website, how it’s designed has a massive impact on the overall brand experience you create for members and nonmembers alike. By following proven laws of user experience, you can…

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