How to improve the success of your credit union website

By | conversion rate optimization | No Comments

In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results?  We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage…

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What is the job of your credit union website?

By | Credit Union Website Design | No Comments

What is the job of your website? While the answer may appear obvious, it’s important that you examine this crucial question through the specific lens of the buyer’s journey. Each and every prospective credit union member takes that path before hopefully choosing you, and you need to make sure your website is playing its role well during this journey. Let’s…

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COVID-19—Why your credit union website matters even more right now

By | Credit Union Website Design, Design, Navigation | No Comments

Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website.  What you may not have realized:…

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How to experience your credit union website through the eyes of your user

By | conversion rate optimization, Credit Union Website Design | No Comments

“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your…

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Everything You Need to Know About Translating Your Credit Union Website

By | Personalization, Website | No Comments

According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…

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3 Ways to Waste Money on Your Credit Union Website—And 3 Ways to Spend it Wisely

By | Credit Union Website Design, Personalization, SEO | No Comments

Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time.   Ways to Waste #1 Sliders…

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