How to Combine Website Search with SilverCloud

By | Knowledge Base, Site Search | No Comments

  Your credit union’s contact center gets inundated with questions: “What’s my routing number?” “How do I reset my password?” “How do I send a wire transfer?” That’s why knowledge base products from companies like SilverCloud and FuzeDigital can be helpful. By building up a database of questions and answers, people can get the info they’re looking for without contacting the…

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Why you shouldn’t put credit cards under “Loans” on your website

By | Navigation, Research | No Comments

  If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot. If you pick a credit union website at random, you’ll likely find…

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7 copywriting principles that will seriously improve your credit union website design

By | Copywriting | No Comments

  Your website is your most important branch. It gets more visitors than any of your physical locations, and it’s where your younger members will most likely go first. That’s why it’s essential that every aspect is in perfect shape. Not only should you have a beautiful, conversion-friendly aesthetic, but you should have good copy as well. What makes good…

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Noun-based labels make websites nearly twice as easy to navigate

By | Navigation, Research | No Comments

  We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That’s why navigation can make or break your credit union website design. As BloomCU has worked with credit unions…

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Analytics are a pain. Here’s what we did to make them better.

By | Credit Union Website Design, website analytics | No Comments

It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if you’ve got your home and desk ship-shape, you might still have trouble with your marketing data. Analytics are a pain to run on any credit union website…

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OAS FCU’s new credit union website design wins prestigious Diamond Award

By | Credit Union Website Design, Press | No Comments

OREM, UT (April 9, 2019) — CUNA just awarded OAS FCU a Diamond Award in recognition of their extraordinarily well-designed website. The website was built by seasoned credit union website design agency BloomCU. The award was presented at 26th Annual CUNA Marketing & Business Development Council Conference, one of the largest credit union conferences held in the US. At this conference, credit…

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How many leads does your website get? Here’s the simplest way to track conversions

By | Credit Union Website Design, website analytics | No Comments

Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something…

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Limestone FCU begins new credit union website design development with BloomCU

By | Credit Union Website Design, Press | No Comments

OREM, UT (March 8, 2019) — Exciting design and technology changes are on their way as the award-winning design agency, BloomCU, begins development on Limestone Federal Credit Union’s new website. Ushering in upgraded technology, interactive content, and gorgeous design aspects, the new site will be up and running by Summer 2019. Limestone FCU was founded in 1955 to provide affordable financial and banking services…

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What job causes your credit union to hire a website?

By | Brand Strategy, Credit Union Website Design | No Comments

What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory of innovation. He asks, “What job causes you to hire a milkshake?”     For the milkshakes described by Christensen in the video above, morning commuters bought…

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