How to be more authentic on your credit union website

By | Credit Union Website Design, Design | No Comments

A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand. Authenticity is deeply important to credit unions. People often turn to credit unions because they are tired of big, inhuman banks that treat them like sheeple (shee·ple, noun: people compared to sheep in being docile, foolish, or easily…

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How to Position Your Brand and Win More Members

By | Credit Union Website Design | No Comments

Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their…

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You run promotions on your website, but you’re doing it wrong

By | Credit Union Website Design, Design | No Comments

Credit unions constantly run promotions on their websites, but they usually do it wrong. Marketers need to tell members about deals, sell them loans, and encourage them to open accounts. However, most credit unions treat promotions like a game of Yahtzee: just roll out a promotion and hope you get a full house. Instead of rolling the dice, a better…

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True or False: Your Credit Union Website Should Use Testimonials

By | Credit Union Website Design, Design | No Comments

You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people…

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ADA Compliance Checklist for Credit Union Websites

By | Compliance | No Comments

Love it or hate it, your credit union website should be compliant with ADA regulations. Below is a checklist to make compliance easy for you.   ADA Compliance Checklist Images have alternate text that can be read by screen reader software. Recorded video content includes captions. Video or audio-only content is accompanied by text transcript or description. Links are provided to media players…

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11 Tips to Get More Users to Engage with Your Credit Union Website Design

By | Uncategorized | No Comments

If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’ buying…

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