Homepage insights
- When the top of your homepage has a clear message and call to action, it can be very effective at driving traffic to one of your products. (Read, “How to increase your website’s navigation rate and get more applications“.)
- Sliders (aka carousels, rotating banners) get very low engagement rates because people think they look like ads and, therefore, ignore them. (Read, “Why to never use sliders in credit union website design“.)
- Using personalization technology on your homepage can greatly increase re-engagement with your products. (Read, “Personalize your credit union website design to increase engagement 200%“.)
Navigation insights
- Use noun-based labels to make navigation nearly twice as easy to use
- Do not put credit cards under “loans” in navigation
- Place “Mobile Banking” under “Online & Mobile”
- Where to place your “About” page in the navigation
- Place “Log in” button in top right area of navigation
- Use generic names for products and services
- Use the Serial Position Effect to make the most important things in your navigation stand out
- Organize your navigation by topic
- Miller’s Law says to limit lists to 7 items or fewer
- Provide fewer options in navigation
- Make your navigation like other websites