It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if you’ve got your home and desk ship-shape, you might still have trouble with your marketing data. Analytics are a pain to run on any credit union website design, because there’s so many different things to track. Handling the “mess” is a daunting task.
The Problem
On any given page, you probably want to look at:
- Page views
- Conversions (clicks for each call to action)
- Bounces
- Follow-through—did your visitor just start their online loan application, or did they complete one?
We recently had the same challenge on a website we worked on. At BloomCU, we believe in data-driven design. We are well-versed in what the data says makes a successful website, from beautiful aesthetics to seamless navigation. We incorporate these elements, and then we test them to double-check things are working the way they should.
On our latest website, we wanted our clients to be able to easily track the clicks and conversions on the pages, without having to spend hours setting that up. Google Analytics is an invaluable tool, but it’s also difficult to manage when you are tracking several different things. There’s so many data points, it’s hard to keep things straight.
However, no matter how hard we searched, we couldn’t find something that solved this problem easily and quickly.
So, we built our own tool.
The Solution
Our new solution is called GoalMode and it’s the simplest way to track website goals. It lets us and our clients understand what’s working and what’s not on any given page, as well as set realistic goals for the future.
Before we started building, we collected some data of our own. We emailed a sample of our clients and asked them which types of conversions were most important to them on their credit union website designs.
Based on this information, we knew we needed a tool that could:
A.) Track several different types of conversions with ease
B.) Let site editors pick, on-page, which items they wanted to track
From there, we started to build. We ended up with a tool that lets you work from the front end of the exact page you are tracking—and we love it.
You can select whatever page element you want. This makes it easy to manage potentially confusing items like multiple calls-to-action.
We can turn on the GoalMode dashboard for any of our pages, from Auto Loans to Checking Accounts. From there, we select items and choose which goals correspond to those items. The video shows how it all works.
With GoalMode, a task that was daunting now only takes a few minutes. We suddenly had complete freedom to collect any data point we needed.
Sometimes, analytics can seem intimidating. The payoff is worth it though. If you know what works and what doesn’t, you know what to spend your money on. You’ll have direct insights into the kinds of products, content, and designs your audience prefers. Having that info means more applications and sign-ups, and more success for your credit union.
If you’re interested in redesigning your credit union website and would like to add something like GoalMode, reach out to us.
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