Personalization can have a big impact on a credit union website design. For instance, HFS Federal Credit Union got 3x more re-visits to its products by showing people personalized messages. But, how does it work? Take a look at this live example of personalization (it’s even guided by a chatbot). It gives you a step-by-step walkthrough of personalization in…
From a marketing perspective, the job of your credit union website is to get people to apply for loans and accounts. Watch this video to learn how to measure the success of your website and improve its conversion rate.
Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website. What you may not have realized:…
Many companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests. What…
Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time. Ways to Waste #1 Sliders…
Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every page. Compliance is a big deal these days. Being more ADA compliant can protect your credit union from spendy lawsuits—it also demonstrates you are committed to accommodating…
Thursday, October 17, 11:00 am PST / 2:00 pm EST The Marketing Association of Credit Unions and BloomCU present “How to Double Your Website Leads”. About the Webinar Your credit union wants more members and borrowers, but your website isn’t helping—even though thousands of people visit it every month. In this webinar, you’ll get insights that have helped other…
In late 2015, mobile web traffic had just passed desktop for the very first time. Fast forward three years, and you can see this event was not just a significant milestone but also a very accurate foreshadowing for the world’s current state of mobile obsession. Up to 70% of web traffic takes place on mobile devices, and more people…
Your credit union’s contact center gets inundated with questions: “What’s my routing number?” “How do I reset my password?” “How do I send a wire transfer?” That’s why a knowledge base of questions and answers (Q&As) can be helpful. By building up your Q&As, people can get the info they’re looking for without contacting the credit union. Furthermore, many knowledge…
If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot. If you pick a credit union website at random, you’ll likely find…
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