All Posts By

Derik Krauss

How to Combine Website Search with SilverCloud and Delight Your Members

By | Knowledge Base, Site Search | No Comments

  Your credit union’s contact center gets inundated with questions: “What’s my routing number?” “How do I reset my password?” “How do I send a wire transfer?” That’s why a knowledge base of questions and answers (Q&As) can be helpful. By building up your Q&As, people can get the info they’re looking for without contacting the credit union. Furthermore, many knowledge…

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Why you shouldn’t put credit cards under “Loans” on your website

By | Navigation, Research | No Comments

  If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot. If you pick a credit union website at random, you’ll likely find…

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7 copywriting principles that will seriously improve your credit union website design

By | Copywriting | No Comments

  Your website is your most important branch. It gets more visitors than any of your physical locations, and it’s where your younger members will most likely go first. That’s why it’s essential that every aspect is in perfect shape. Not only should you have a beautiful, conversion-friendly aesthetic, but you should have good copy as well. What makes good…

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Noun-based labels make websites nearly twice as easy to navigate

By | Navigation, Research | No Comments

  We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That’s why navigation can make or break your credit union website design. As BloomCU has worked with credit unions…

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Background videos are trendy in credit union website design. Should you get one?

By | Credit Union Website Design, video | No Comments

Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with BloomCU to create a video that would depict OE’s distinct working-man brand.   This gif shows a snippet of the background video created by BloomCU. To see the full video, visit OEFCU.org.   As…

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4 myths about credit unions—and how to dispel them on your website

By | Credit Union Website Design | No Comments

Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with credit unions. As the number one touch point with your potential members, your credit union’s website is an ideal place to dispel these myths.  …

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The most important question your credit union website must answer

By | Brand Strategy | No Comments

No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve probably never received an inquiry about it. When it comes to financial products and services, consumers have lots of options. Personally, I use at least 12 different companies for my…

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Personalization increases engagement with credit union web designs by 31%

By | Personalization, Research | No Comments

Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a credit union website design that adapts for each visitor based on…

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