Many companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests. What…
It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if you’ve got your home and desk ship-shape, you might still have trouble with your marketing data. Analytics are a pain to run on any credit union website…
Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something…
Instant replay is iconic in the world of sports because it helps referees make the right calls. As you know, some calls are hard to make at first sight. Examples: Was Jason Donald safe or out at first base? Did Serena Williams get hosed by bad line calls? Replay enables refs to pull out their microscopes and…