Limit links in your navigation to groups of 7 items or fewer

By July 25, 2022November 11th, 2022No Comments

Do this

Follow Miller’s Law when building groups in your navigation (e.g., “Checking, Savings, Certificates, Money Market” under “Accounts”), each group should contain about 7 items or fewer.



The Magical Number Seven, Plus or Minus Two is one of the most highly cited papers in psychology. It was published in 1956 in Psychological Review by the cognitive psychologist George A. Miller of Princeton University’s Department of Psychology. It is often interpreted to argue that the number of objects an average human can hold in working memory is 7 ± 2. This is frequently referred to as “Miller’s Law.”


Additional Reading

The Magical Number Seven, Plus or Minus Two