Category

Research

Why you shouldn’t put credit cards under “Loans” on your website

By navigation, Research

  If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot. If you pick a credit union website at random, you’ll likely find…

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Noun-based labels make websites nearly twice as easy to navigate

By navigation, Research

  We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That’s why navigation can make or break your credit union website design. As BloomCU has worked with credit unions…

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Personalization increases engagement with credit union web designs by 31%

By personalization, Research

Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a credit union website design that adapts for each visitor based on…

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6 proven ways to improve the mobile navigation of your credit union website design

By navigation, Research

Your navigation menu can make or break your credit union website design. It’s one of the most important parts of your website because that’s how users flow through the site and find information (other than using search). And navigation has to be especially easy-to-use for mobile devices, where space is limited.   Insights from the Nielsen Norman Group Because website…

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Use Motion to Improve Your Website with the Law of Common Fate

By laws of design, Research

Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…

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Why the Law of Similarity Matters in Credit Union Website Design

By credit union website design, laws of design, Research

Objects that seem similar appear to form a group The Law of Similarity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects within an assortment are similar in color, shape, size, or some other quality, they appear to be related or form a group. These similarities are used by the human…

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