Category

Navigation

Make your navigation like other websites

By Navigation, Research

✅ Do this Follow Jakob’s Law by making your navigation look and function like other websites users are familiar with. Don’t reinvent the wheel.   Why Users spend most of their time on other sites.* Therefore, users prefer your website to work the same as others. Jakob Nielsen, Ph.D. and principal of the Nielsen Norman Group, coined the term Jakob’s…

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Provide fewer options in navigation

By Navigation, Research

✅ Do this Follow Hick’s Law and help users make faster decisions by providing less uncategorized options in navigation. As options increase, categorizing options using Miller’s Law.   Why Fewer options lead to faster decisions. As options increase, categorizing decreases decision time. Hick’s Law explains how the number of possible choices impacts the time it takes for a person to…

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Chunk links in navigation into groups of 7 items or fewer

By Navigation, Research

✅ Do this Follow Miller’s Law when building groups in your navigation (e.g., “Checking, Savings, Certificates, Money Market” under “Accounts”), each group should contain about 7 items or fewer.   Why The Magical Number Seven, Plus or Minus Two is one of the most highly cited papers in psychology. It was published in 1956 in Psychological Review by the cognitive…

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Organize your navigation by topic

By Navigation, Research

✅ Do this Organize your navigation by topic (e.g., checking, saving, loans, etc) rather than by content format (e.g., videos, podcasts, articles, etc).   Why Initially, “users interested in a specific topic usually don’t care in what format the information will be delivered to them” (Avoid Format-Based Primary Navigation).   Test See Cases from Epicurious, The Home Depot and Google…

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Use generic names for products and services

By Navigation, Research

✅ Do this Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account “Free Checking” as opposed to a made-up or ambiguous name such as “Silver Checking”, “Prime Checking” or “Community Checking”.   Why For instance, no one shows up on a credit union website looking for a “Gold Checking” account,…

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Where to place “Mobile Banking” in the navigation

By Navigation, Research

✅ Do this Place “Mobile Banking” under “Online & Mobile”.   Why Users can find the mobile banking app under “Online & Mobile” with an extremely high level of ease and 100% success.   Test BloomCU conducted a usability study with 30 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to…

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