NavigationResearch

List items in your navigation to make the most important things stand out

By July 23, 2022August 1st, 2022No Comments

Do this

Order items in a navigation list by importance based on Serial Position Effect:

(1) 1st place by importance

(3) 3rd place by importance

(5) 5th place by importance

(7) 7th place by importance

(9) 9th place by importance

(8) 8th place by importance

(6) 6th place by importance

(4) 4th place by importance

(2) 2nd place by importance

 

Why

“This is known as the serial position effect. The tendency to recall earlier words is called the primacy effect; the tendency to recall the later words is called the recency effect” (Serial Position Effect).

 

Test

See Murdock, Glanzer and Cunitz tests.

 

Additional Reading

Serial Position Effect | Simply Psychology