Use generic names for products and services

By July 22, 2022August 1st, 2022No Comments

Do this

Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account “Free Checking” as opposed to a made-up or ambiguous name such as “Silver Checking”, “Prime Checking” or “Community Checking”.



For instance, no one shows up on a credit union website looking for a “Gold Checking” account, but people will come looking for “High-Interest Checking”.

A name like “Gold Checking” doesn’t tell you it’s a high-interest checking account. So, it would be better to simply label it “High-Interest Checking” in the navigation so it’s clear what the product is. Once they land on the product page, then you can tell them your high-interest checking account is called “Gold Checking”.


Additional Reading:

Use Old Words When Writing for Findability