Persona Use Case:
Engage members on your login page
Each person visits your credit union website for a purpose. One common purpose is logging into online banking. Your online banking login gets a lot of attention, but it probably isn’t doing anything to engage members.
Instead, what if your login area could show personalized promotions? Personalizing the login engages members in one of the most used parts of your website. That’s one way BloomCU makes credit union websites smart.