Persona Use Case:
Show members and nonmembers different content
People use your credit union website for a purpose. For example, nonmembers visit your website to decide if they should join your credit union. On the flip side, members use your website for completely different purposes. But, a dumb website doesn’t know the difference between members and nonmembers.
Instead, imagine your website knows which users are members and which are nonmembers. Based on data about new and returning visitors, you can personalize content for each person to make the website experience more relevant. That’s one way BloomCU makes credit union websites smart.