Persona Use Case:

Member vs. Nonmember

Show members and nonmembers different content

People use your credit union website for a purpose. For example, nonmembers visit your website to decide if they should join your credit union. On the flip side, members use your website for completely different purposes. But, a dumb website doesn’t know the difference between members and nonmembers.

Instead, imagine your website knows which users are members and which are nonmembers. Based on data about new and returning visitors, you can personalize content for each person to make the website experience more relevant. That’s one way BloomCU makes credit union websites smart.



Personalize homepage promotions for individual users.


User Location

Show users your nearest branch.


Member vs. Nonmember

Show members and nonmembers different content.


Recommend Services

Recommend products & services based on interests.


Login Page

Engage members on your login page.

Experience personalization now

View the demo to experience the future of website technology.

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Learn how to personalize your website

Take your marketing prowess to the elite level. Use personalization technology to make your website smart.

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