Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something crazy:

Some marketers have no idea how many leads they get from their websites.

Analytics are too complicated

Every credit union marketer knows the importance of analytics. So, why don’t they track goals, like these?

  • Loan applications started
  • Membership applications received
  • Credit union memes viewed (just kidding, but here’s one of my favorites)

Here’s the problem I’ve discovered from my conversations with CU marketers: analytics are too complicated and credit union marketers simply don’t know how to set up goal tracking on their websites.

A website without goal tracking is like a soccer game without a score. Scores helps athletes measure their performance and improve.

In this article, I’m going to share a solution that makes goal tracking extremely easy. But before we go on, let me distinguish “goal tracking” from other website metrics.

[Read more on CUInsight…]