Objects that are near each other appear to form a group

The Law of Proximity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects are near each other they appear to be related or form a group, even if shapes and sizes are significantly different.

Designers can utilize the Law of Proximity by placing related elements near each other and separating groups with white space. Writers can also use this law by grouping related ideas into headings, sentences, and paragraphs.



  • Place related elements near each other
  • Use white space to separate unrelated objects


Get the Poster

We designed a rockin’ poster that explains and depicts the Law of Proximity. If you want a copy, just enter your name and email address below and we’ll email you the poster.

  • This field is for validation purposes and should be left unchanged.


5 More Laws of Credit Union Website Design

If you’ve enjoyed learning about the Law of Proximity, then check out our article 5 Laws of Credit Union Website Design to learn about other laws of design.