Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…
The balance of elements within a design impacts its usefulness and aesthetic Symmetry is used in all forms of art and studied in all branches of science.* It exists all around us: in the device you are using to read this; in Einstein’s E=mc2; in Newton’s third law of motion, “For every action, there is an equal and opposite reaction”;…
Individual elements are perceived as parts of a larger whole Humans recognize patterns and familiar shapes even if they are incomplete because individual elements are perceived as parts of a larger whole. For example, we perceive the image above as a circle and a square, but it’s really just a collection of curved lines. The Law of Closure is also…
Objects that seem similar appear to form a group The Law of Similarity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects within an assortment are similar in color, shape, size, or some other quality, they appear to be related or form a group. These similarities are used by the human…
Objects that are near each other appear to form a group The Law of Proximity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects are near each other they appear to be related or form a group, even if shapes and sizes are significantly different. Designers can utilize the Law of…
Your credit union’s website is your biggest and most important branch because more people interact with your website than any of your brick and mortar locations. Given the importance of your website, how it’s designed has a massive impact on the overall brand experience you create for members and nonmembers alike. By following proven laws of user experience, you…