Make your navigation like other websites

By July 27, 2022August 1st, 2022No Comments

Do this

Follow Jakob’s Law by making your navigation look and function like other websites users are familiar with. Don’t reinvent the wheel.



Users spend most of their time on other sites.* Therefore, users prefer your website to work the same as others.

Jakob Nielsen, Ph.D. and principal of the Nielsen Norman Group, coined the term Jakob’s Law. He says, “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.


Additional Reading

*, Top 10 Mistakes in Web Design