✅ Do this
Follow Jakob’s Law by making your navigation look and function like other websites users are familiar with. Don’t reinvent the wheel.
Users spend most of their time on other sites.* Therefore, users prefer your website to work the same as others.
Jakob Nielsen, Ph.D. and principal of the Nielsen Norman Group, coined the term Jakob’s Law. He says, “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.