✅ Do this
Place “Mobile Banking” under “Online & Mobile”.
Users can find the mobile banking app under “Online & Mobile” with an extremely high level of ease and 100% success.
BloomCU conducted a usability study with 30 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to perform a given task.
We saw a score of 100 when the mobile banking app was nested under “Online & Mobile” and a score of only 5 when nested under “Digital”.
If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else.