You can learn how to improve your credit union website design in mere seconds with a Five Second Test. A Five Second Test asks visitors what information they can determine after viewing a page of your website after just five seconds. The user’s goal, in this short frame of time, is to be able to answer these three questions.

  1. What is the name of the organization?
  2. What product(s) or service(s) do they offer? (I.e, What kind of organization are they?)
  3. How can the user benefit from the credit union?

A Five Second Test will tell you if your website is effectively communicating your credit union’s brand, or not. Getting direct input from users can do wonders to help you get more leads for loans and deposits and a Five Second Test is a simple way to get started.

Interested in learning more about how to conduct a 5 second test? Read the complete article over at CUInsight. 

 

 

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