Category

Design

How to be more authentic on your credit union website

By | Credit Union Website Design, Design | No Comments

A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand. Authenticity is deeply important to credit unions. People often turn to credit unions because they are tired of big, inhuman banks that treat them like sheeple (shee·ple, noun: people compared to sheep in being docile, foolish, or easily…

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You run promotions on your website, but you’re doing it wrong

By | Credit Union Website Design, Design | No Comments

Credit unions constantly run promotions on their websites, but they usually do it wrong. Marketers need to tell members about deals, sell them loans, and encourage them to open accounts. However, most credit unions treat promotions like a game of Yahtzee: just roll out a promotion and hope you get a full house. Instead of rolling the dice, a better…

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True or False: Your Credit Union Website Should Use Testimonials

By | Credit Union Website Design, Design | No Comments

You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people…

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People Don’t Trust Credit Unions with Ugly Websites

By | Credit Union Website Design, Design | No Comments

Four key principles of trust for credit union web design They say in relationships if you don’t have trust, you don’t have anything. This is good advice for anyone, but especially for credit unions. In your line of work, trust is essential. If you’re going to persuade potential members to choose you over bigger, more established banks, they have to…

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Case Study: How Meridia CU Got a Beautiful Credit Union Website Design

By | Design, Website | No Comments

A Case Study With Meridia Community Credit Union   Background Meridia Community Credit Union was founded in 1955 and is headquartered in Hamburg, New York. Meridia “Goes Beyond” expectations and helps its members rise above ordinary. Accordingly, they wanted to create the best credit union website experience to match their brand: a credit union website that exceeds expectations. Our relationship…

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