Category

Design

COVID-19—Why your credit union website matters even more right now

By | Credit Union Website Design, Design, Navigation | No Comments

Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website.  What you may not have realized:…

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How to be more authentic on your credit union website

By | Credit Union Website Design, Design | No Comments

A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand. Authenticity is deeply important to credit unions. People often turn to credit unions because they are tired of big, inhuman banks that treat them like sheeple (shee·ple, noun: people compared to sheep in being docile, foolish, or easily…

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You run promotions on your website, but you’re doing it wrong

By | Credit Union Website Design, Design | No Comments

Credit unions constantly run promotions on their websites, but they usually do it wrong. Marketers need to tell members about deals, sell them loans, and encourage them to open accounts. However, most credit unions treat promotions like a game of Yahtzee: just roll out a promotion and hope you get a full house. Instead of rolling the dice, a better…

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True or False: Your Credit Union Website Should Use Testimonials

By | Credit Union Website Design, Design | No Comments

You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people…

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