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Where to place “Mobile Banking” in the navigation

By July 21, 2022August 1st, 2022No Comments

Do this

Place “Mobile Banking” under “Online & Mobile”.

 

Why

Users can find the mobile banking app under “Online & Mobile” with an extremely high level of ease and 100% success.

 

Test

BloomCU conducted a usability study with 30 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to perform a given task.

 

Results

We saw a score of 100 when the mobile banking app was nested under “Online & Mobile” and a score of only 5 when nested under “Digital”.

 

Other Takeaways

If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else.