✅ Do this
Place your about page in the footer.
⬇️ Consider this
If you want to create more awareness of your “About” related content:
Place “About” under “More” in the main navigation.
If you serve a niche market (as primarily SEG or TIP based):
Expose “About” in the main navigation.
Users are trained to look for your about page in the footer. Users can also find your about page under “More” with an extremely high level of ease and 100% success.
BloomCU conducted a usability study with 5 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to perform a given task.
We saw a score of 94 when the about page was nested under “More”.
If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else.