If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot.
If you pick a credit union website at random, you’ll likely find their credit cards under “Loans” in the navigation. Technically, they are loan products, but a study shows that consumers don’t think of credit cards that way.
BloomCU teamed up with 12 credit unions to conduct a card sorting study with 300 consumers.[Continue reading on CUInsight …]