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application Archives - BloomCU

Clear call to actions and gradual lead capture can increase leads by 193%

By Conversion Rate Optimization

Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that showed the impact a clear CTA (call to action) and multistep lead capture experience can have on overall lead capture rates. The goal Centricity wanted to open more youth savings accounts. Before a user begins the full application, Centricity also wanted to collect information about…

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A/B test: Prioritizing popular information produced 66% more auto loan applications

By Conversion Rate Optimization

Case study with Denver Community Credit Union This experiment shows that you can get more applications by emphasizing the information your users care about most. The goal Denver Community Credit Union wanted to increase the number of auto loan applications they get. The hypothesis We looked at the auto loan funnel and found that the best opportunity was to improve…

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