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Features

Everything You Need to Know About Translating Your Credit Union Website

By | Personalization, Website | No Comments

According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…

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3 Ways to Waste Money on Your Credit Union Website—And 3 Ways to Spend it Wisely

By | Credit Union Website Design, Personalization, SEO | No Comments

Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time.   Ways to Waste #1 Sliders…

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Background videos are trendy in credit union website design. Should you get one?

By | Credit Union Website Design, video | No Comments

Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with BloomCU to create a video that would depict OE’s distinct working-man brand.   This gif shows a snippet of the background video created by BloomCU. To see the full video, visit OEFCU.org.   As…

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Personalization increases engagement with credit union web designs by 31%

By | Personalization, Research | No Comments

Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a credit union website design that adapts for each visitor based on…

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Surefire Ways to Improve the Homepage of Your Credit Union Website Design

By | Credit Union Website Design, Features, Personalization, Website | No Comments

First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to…

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3 Reasons Artificial Intelligence Is the Future of Credit Union Website Design

By | artificial intelligence, chatbots | No Comments

Imagine a website so intelligent it could understand all your financial goals and give you the optimal advice you need to accomplish them. Does that sound like science fiction? Well, artificial intelligence (AI) is making sci fi reality for credit union website designs. Artificial intelligence enables machines to interact with humans in ways that mimic human communication and understanding. In…

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5 Chatbot Examples Credit Union Websites Should Emulate

By | chatbots, Credit Union Website Design | No Comments

I recently had a conversation about chatbots with a credit union marketer named Kevin. After our conversation, I sent him an email that shows three ways chatbots are being used and five examples. I want to share my email because it has valuable information for anyone ready to embrace this Internet-changing technology. Here’s the email:   Hey Kevin! I’ve been thinking a…

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