Monthly Archives

September 2017

How to Position Your Brand and Win More Members

By Credit Union Website Design

Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their…

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