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Brand Strategy

What job causes your credit union to hire a website?

By | Brand Strategy, Credit Union Website Design | No Comments

What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory of innovation. He asks, “What job causes you to hire a milkshake?”     For the milkshakes described by Christensen in the video above, morning commuters bought…

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The most important question your credit union website must answer

By | Brand Strategy | No Comments

No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve probably never received an inquiry about it. When it comes to financial products and services, consumers have lots of options. Personally, I use at least 12 different companies for my…

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How to prevent your credit union from becoming a commodity by 2025

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A 49-page report released by the Filene Research Institute predicts what credit unions will look like in 2025: “In the year 2025 credit unions will operate on a financial landscape that bears little resemblance to the system of today. Technological disruption, increased regulation, changing consumer behaviors, and asset growth will all contribute to the reshaping of the global financial ecosystem.”*…

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