Monthly Archives

January 2020

9 Tips for Writing CTAs that Inspire the Right Action

By Copywriting, Design

Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action.  Your CTA is an invitation for your customers to take a certain action, whether…

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Everything You Need to Know About Translating Your Credit Union Website

By Personalization, Website

According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…

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