Category

Copywriting

9 Tips for Writing CTAs that Inspire the Right Action

By Copywriting, design

Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action.  Your CTA is an invitation for your customers to take a certain action, whether…

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How less content on your website can mean more growth for your credit union 

By blogging, Copywriting, SEO

Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous).  In other words,…

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7 copywriting principles that will seriously improve your credit union website design

By Copywriting

  Your website is your most important branch. It gets more visitors than any of your physical locations, and it’s where your younger members will most likely go first. That’s why it’s essential that every aspect is in perfect shape. Not only should you have a beautiful, conversion-friendly aesthetic, but you should have good copy as well. What makes good…

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