Monthly Archives

July 2018

Use Motion to Improve Your Website with the Law of Common Fate

By | Laws of Design, Research | No Comments

Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…

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Use Symmetry to Improve the User Experience of Your Credit Union’s Website

By | Laws of Design, Research | No Comments

The balance of elements within a design impacts its usefulness and aesthetic Symmetry is used in all forms of art and studied in all branches of science.* It exists all around us: in the device you are using to read this; in Einstein’s E=mc2; in Newton’s third law of motion, “For every action, there is an equal and opposite reaction”;…

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Simplify Your Credit Union Web Design by Using the Law of Closure

By | Laws of Design, Research | No Comments

Individual elements are perceived as parts of a larger whole Humans recognize patterns and familiar shapes even if they are incomplete because individual elements are perceived as parts of a larger whole. For example, we perceive the image above as a circle and a square, but it’s really just a collection of curved lines. The Law of Closure is also…

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