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July 2018

Use Motion to Improve Your Website with the Law of Common Fate

By Laws of Design, Research

Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…

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