December 2022

Control (A) Converted at 3.30% with 37 of 1,120 Variant (B) Converted at 10.37% (+214%) with 107 of 1,032 Objective Alta Vista Credit Union wanted to open more Prestige Checking accounts, which is the credit union’s most valuable checking account. Opportunity At the time, only a minority of visitors to altavistacu.org applied for Prestige accounts. Instead, most users applied for...