Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that showed the impact a clear CTA (call to action) and multistep lead capture experience can have on overall lead capture rates. The goal Centricity wanted to open more youth savings accounts. Before a user begins the full application, Centricity also wanted to collect information about…
Case study with Denver Community Credit Union This experiment shows that you can get more applications by emphasizing the information your users care about most. The goal Denver Community Credit Union wanted to increase the number of auto loan applications they get. The hypothesis We looked at the auto loan funnel and found that the best opportunity was to improve…
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit Union that showed the impact a required calculator can have on overall application completion rates. The goal Alta Vista wanted to collect more auto loan applications. The hypothesis First, we looked at how many visits to the auto loan page Alta Vista was getting, and…
Personalization can have a big impact on a credit union website design. For instance, HFS Federal Credit Union got 3x more re-visits to its products by showing people personalized messages. But, how does it work? Take a look at this live example of personalization (it’s even guided by a chatbot). It gives you a step-by-step walkthrough of personalization in…
From a marketing perspective, the job of your credit union website is to get people to apply for loans and accounts. Watch this video to learn how to measure the success of your website and improve its conversion rate.
In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results? We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage…
We know the job of your credit union website, and we know how your website should do that job. But don’t stop now! How do you know if your website is doing the job well? It’s not enough to look good or sprinkle calls to action (CTAs) on every page. You need to know how to measure the success of…
“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your…
If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’…