If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’…
Imagine a website so intelligent it could understand all your financial goals and give you the optimal advice you need to accomplish them. Does that sound like science fiction? Well, artificial intelligence (AI) is making sci fi reality for credit union website designs. Artificial intelligence enables machines to interact with humans in ways that mimic human communication and understanding. In…
I vividly remember the first and only time I met a hoarder. I’m not talking about the garden-variety hoarder like me who saves all the sauces I get from fast food restaurants because I never know when I’ll need some Chic-fil-A Sauce. Nor am I talking about a hoarder like my wife who has a hard time letting go of…
For the past few years, the debate on the Internet has raged on. Which is superior: “mobile-first” design or “desktop-first” design. In the last few years, “element-first” design has also stepped forth as a contender. At first it seems like a clear-cut issue: which option will bring the best overall results? But the reality is far more nuanced. In this…
I recently had a conversation about chatbots with a credit union marketer named Kevin. After our conversation, I sent him an email that shows three ways chatbots are being used and five examples. I want to share my email because it has valuable information for anyone ready to embrace this Internet-changing technology. Here’s the email: Hey Kevin! I’ve been thinking a…
Sometimes people ask, “Is WordPress secure for credit union websites?” The short answer is, “Yes.” However, the short answer needs to be backed up by a long answer—that is to say, backed up by evidence. BloomCU has spent considerable time putting together the long answer to that security question, which is our WordPress Security White Paper. Our WordPress Security White Paper contains a…
This is a real life story of a meeting with HFS FCU. Through the eyes of BloomCU cofounder, Derik Krauss, see how we created a vision for HFS FCU’s new credit union website design. I recently got an email from Ashley at HFS Federal Credit Union. In the email was an agreement signed by her CEO, Nate, saying BloomCU is going to…
Happy Halloween! I just want to share a few of my favorite Halloween gifs to help you get through the rest of your workday 😉 Lucy and Linus in It’s the Great Pumpkin, Charlie Brown. Who doesn’t love Peanuts? In my opinion, Michael Jackson’s Thriller is the greatest Halloween music video of all time. Here’s…
We’re thrilled to announce our newest client: HFS FCU! Over the next few months, BloomCU will design and develop a new website for hfsfcu.org. As part of this project, BloomCU is publishing a series of articles that tell a firsthand story of hfsfcu.org’s redesign. Through the eyes of BloomCU cofounder, Derik Krauss, you’ll see how to create a credit union website…
At some point in every marketer’s career, they find themselves in the alluring shadow of a very hairy question, “Should I build this tool myself?” After all, the problem you need to solve is simple, right? It couldn’t take more than a couple days to build it yourself, right? At BloomCU, we’ve built lots of things in-house: websites, payment calculators…