How the Buying Decision Process applies to credit union website design

By Conversion Rate Optimization, Design, Research

  If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’…

Read More

3 Reasons Artificial Intelligence Is the Future of Credit Union Website Design

By Artificial Intelligence, Chatbots No Comments

Imagine a website so intelligent it could understand all your financial goals and give you the optimal advice you need to accomplish them. Does that sound like science fiction? Well, artificial intelligence (AI) is making sci fi reality for credit union website designs. Artificial intelligence enables machines to interact with humans in ways that mimic human communication and understanding. In…

Read More

Is Mobile-First, Desktop-First, or Element-First Best for Credit Union Web Design?

By Credit Union Website Design No Comments

For the past few years, the debate on the Internet has raged on. Which is superior: “mobile-first” design or “desktop-first” design. In the last few years, “element-first” design has also stepped forth as a contender. At first it seems like a clear-cut issue: which option will bring the best overall results? But the reality is far more nuanced. In this…

Read More

5 Chatbot Examples Credit Union Websites Should Emulate

By Chatbots, Credit Union Website Design

I recently had a conversation about chatbots with a credit union marketer named Kevin. After our conversation, I sent him an email that shows three ways chatbots are being used and five examples. I want to share my email because it has valuable information for anyone ready to embrace this Internet-changing technology. Here’s the email:   Hey Kevin! I’ve been thinking a…

Read More

WordPress Security White Paper

By Security, Website

Sometimes people ask, “Is WordPress secure for credit union websites?” The short answer is, “Yes.” However, the short answer needs to be backed up by a long answer—that is to say, backed up by evidence. BloomCU has spent considerable time putting together the long answer to that security question, which is our WordPress Security White Paper.   Our WordPress Security White Paper contains a…

Read More

My 3 Favorite Halloween Gifs

By Uncategorized

Happy Halloween! I just want to share a few of my favorite Halloween gifs to help you get through the rest of your workday 😉       Lucy and Linus in It’s the Great Pumpkin, Charlie Brown. Who doesn’t love Peanuts?       In my opinion, Michael Jackson’s Thriller is the greatest Halloween music video of all time. Here’s…

Read More

Follow the Real Story of HFSFCU.org’s Website Redesign

By Uncategorized

We’re thrilled to announce our newest client: HFS FCU! Over the next few months, BloomCU will design and develop a new website for hfsfcu.org. As part of this project, BloomCU is publishing a series of articles that tell a firsthand story of hfsfcu.org’s redesign. Through the eyes of BloomCU cofounder, Derik Krauss, you’ll see how to create a credit union website…

Read More

How to Build Your Own Personalization Software

By Personalization No Comments

At some point in every marketer’s career, they find themselves in the alluring shadow of a very hairy question, “Should I build this tool myself?” After all, the problem you need to solve is simple, right? It couldn’t take more than a couple days to build it yourself, right? At BloomCU, we’ve built lots of things in-house: websites, payment calculators…

Read More