Some credit unions have product comparison pages, which help website visitors learn the difference between a group of similar, yet, functionally different products. When done right, these pages can be a big help in moving users towards making a decision and opening an account or loan. A vital part of designing a comparison page (or really any page) is to...
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Usability studies with four credit unions We ran usability studies with four different credit union website designs to see how easily people can access online banking when a login button is placed in the top-right of a website’s navigation. The goal The credit unions that participated in this study wanted to know if placing the login button in the top-right…
If your credit union is like most, then “Contact Us” is one of the most popular pages on your website. As such, it’s important to understand what things people are looking for and how to make them easy to find. We pulled data from our clients’ analytics and found that the following five things are what people click on most…
Some credit unions have pages for their individual branch locations, which help website visitors learn what your branches offer. Plus, when optimized for local SEO, they can show up in local searches and bring people to your site. A vital part of designing a branch page (or really any page) is to make sure it’s easy to use, which you…