Marketing Experiments conducted an A/B test on authentic images vs stock images by testing an authentic photo of the client against a top-performing stock photo on one of the client’s websites. The web page with the real photo had a nearly 35% higher conversion rate than the page with the stock photo. We’ve always known a picture is worth a…
Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous). In other words,…
Imagine you’re sitting in a marketing meeting. Besides the uncomfortable chairs and the limited selection of bagels, things are going great! Ideas are flying for new mission statements and punchy, engaging taglines. But then your new colleague Shelly perks up and suggests adding a blog to your credit union website. Actually, she insists on it. “It’s what everyone’s doing” she…