All Posts By

Derik Krauss

9 Tips for Writing CTAs that Inspire the Right Action

By Copywriting, Design

Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action.  Your CTA is an invitation for your customers to take a certain action, whether…

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Everything You Need to Know About Translating Your Credit Union Website

By Personalization, Website

According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…

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3 Ways to Waste Money on Your Credit Union Website—And 3 Ways to Spend it Wisely

By Credit Union Website Design, Personalization, SEO

Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time.   Ways to Waste #1 Sliders…

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One Really Simple Way to Make Your Website More ADA Compliant

By ADA compliance, Credit Union Website Design

Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every page.  Compliance is a big deal these days. Being more ADA compliant can protect your credit union from spendy lawsuits—it also demonstrates you are committed to accommodating…

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The What, Why, and How of Authentic Images

By Blogging, Design

Marketing Experiments conducted an A/B test on authentic images vs stock images by testing an authentic photo of the client against a top-performing stock photo on one of the client’s websites. The web page with the real photo had a nearly 35% higher conversion rate than the page with the stock photo.  We’ve always known a picture is worth a…

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MAC Webinar: How to Double Your Website Leads

By Press

Thursday, October 17, 11:00 am PST / 2:00 pm EST   The Marketing Association of Credit Unions and BloomCU present “How to Double Your Website Leads”.   About the Webinar Your credit union wants more members and borrowers, but your website isn’t helping—even though thousands of people visit it every month. In this webinar, you’ll get insights that have helped other…

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How less content on your website can mean more growth for your credit union 

By Blogging, Copywriting, SEO

Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous).  In other words,…

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