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Ryan Harmon

Use generic names for products and services

By Navigation, Research

✅ Do this Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account “Free Checking” as opposed to a made-up or ambiguous name such as “Silver Checking”, “Prime Checking” or “Community Checking”.   Why For instance, no one shows up on a credit union website looking for a “Gold Checking” account,…

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How to Build Your Own Personalization Software

By Personalization No Comments

At some point in every marketer’s career, they find themselves in the alluring shadow of a very hairy question, “Should I build this tool myself?” After all, the problem you need to solve is simple, right? It couldn’t take more than a couple days to build it yourself, right? At BloomCU, we’ve built lots of things in-house: websites, payment calculators…

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