✅ Do this Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account “Free Checking” as opposed to a made-up or ambiguous name such as “Silver Checking”, “Prime Checking” or “Community Checking”. Why For instance, no one shows up on a credit union website looking for a “Gold Checking” account,…
✅ Do this Place “Mobile Banking” under “Online & Mobile”. Why Users can find the mobile banking app under “Online & Mobile” with an extremely high level of ease and 100% success. Test BloomCU conducted a usability study with 30 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to…
✅ Do this Place your about page in the footer. ⬇️ Consider this If you want to create more awareness of your “About” related content: Place “About” under “More” in the main navigation. If you serve a niche market (as primarily SEG or TIP based): Expose “About” in the main navigation. Why Users are trained to look…
Some credit unions have pages for their individual branch locations, which help website visitors learn what your branches offer. Plus, when optimized for local SEO, they can show up in local searches and bring people to your site. A vital part of designing a branch page (or really any page) is to make sure it’s easy to use, which you…
At some point in every marketer’s career, they find themselves in the alluring shadow of a very hairy question, “Should I build this tool myself?” After all, the problem you need to solve is simple, right? It couldn’t take more than a couple days to build it yourself, right? At BloomCU, we’ve built lots of things in-house: websites, payment calculators…
WordPress has a nifty feature that enables you to schedule your content. This feature often gets overlooked, but it can be a huge productivity booster for credit unions! Why Schedule Posts and Promotions? It’s Friday, July 1st and you need to post a promotion or a blog post for Independence Day. That’s three days away. You have plans to be…