All Posts By

Derik Krauss

How to Position Your Brand and Win More Members

By Credit Union Website Design

Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their…

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True or False: Your Credit Union Website Should Use Testimonials

By Credit Union Website Design, Design

You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people…

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ADA Compliance Checklist for Credit Union Websites

By ADA compliance

Love it or hate it, your credit union website should be compliant with ADA regulations. Below is a checklist to make compliance easy for you.   ADA Compliance Checklist Images have alternate text that can be read by screen reader software. Recorded video content includes captions. Video or audio-only content is accompanied by text transcript or description. Links are provided to media players…

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How the Buying Decision Process applies to credit union website design

By Conversion Rate Optimization, Design, Research

  If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’…

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3 Reasons Artificial Intelligence Is the Future of Credit Union Website Design

By Artificial Intelligence, Chatbots No Comments

Imagine a website so intelligent it could understand all your financial goals and give you the optimal advice you need to accomplish them. Does that sound like science fiction? Well, artificial intelligence (AI) is making sci fi reality for credit union website designs. Artificial intelligence enables machines to interact with humans in ways that mimic human communication and understanding. In…

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Is Mobile-First, Desktop-First, or Element-First Best for Credit Union Web Design?

By Credit Union Website Design No Comments

For the past few years, the debate on the Internet has raged on. Which is superior: “mobile-first” design or “desktop-first” design. In the last few years, “element-first” design has also stepped forth as a contender. At first it seems like a clear-cut issue: which option will bring the best overall results? But the reality is far more nuanced. In this…

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