✅ Do this Order items in a navigation list by importance based on Serial Position Effect: (1) 1st place by importance (3) 3rd place by importance (5) 5th place by importance (7) 7th place by importance (9) 9th place by importance (8) 8th place by importance (6) 6th place by importance (4) 4th place by importance (2) 2nd place by…
✅ Do this Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account “Free Checking” as opposed to a made-up or ambiguous name such as “Silver Checking”, “Prime Checking” or “Community Checking”. Why For instance, no one shows up on a credit union website looking for a “Gold Checking” account,…
✅ Do this Place “Mobile Banking” under “Online & Mobile”. Why Users can find the mobile banking app under “Online & Mobile” with an extremely high level of ease and 100% success. Test BloomCU conducted a usability study with 30 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to…
✅ Do this Place your about page in the footer. ⬇️ Consider this If you want to create more awareness of your “About” related content: Place “About” under “More” in the main navigation. If you serve a niche market (as primarily SEG or TIP based): Expose “About” in the main navigation. Why Users are trained to look…
If your credit union is like most, then “Contact Us” is one of the most popular pages on your website. As such, it’s important to understand what things people are looking for and how to make them easy to find. We pulled data from our clients’ analytics and found that the following five things are what people click on most…
Some credit unions have pages for their individual branch locations, which help website visitors learn what your branches offer. Plus, when optimized for local SEO, they can show up in local searches and bring people to your site. A vital part of designing a branch page (or really any page) is to make sure it’s easy to use, which you…
Personalization can have a big impact on a credit union website design. For instance, HFS Federal Credit Union got 3x more re-visits to its products by showing people personalized messages. But, how does it work? Take a look at this live example of personalization (it’s even guided by a chatbot). It gives you a step-by-step walkthrough of personalization in…
From a marketing perspective, the job of your credit union website is to get people to apply for loans and accounts. Watch this video to learn how to measure the success of your website and improve its conversion rate.
In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results? We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage…
We know the job of your credit union website, and we know how your website should do that job. But don’t stop now! How do you know if your website is doing the job well? It’s not enough to look good or sprinkle calls to action (CTAs) on every page. You need to know how to measure the success of…