The most important question your credit union website must answer

By | Brand Strategy | No Comments

No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve probably never received an inquiry about it. When it comes to financial products and services, consumers have lots of options. Personally, I use at least 12 different companies for my…

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SIU launches upgraded and redesigned credit union website

By | Credit Union Website Design, Press | No Comments

OREM, UT (December 5, 2018) — SIU Credit Union is excited to announce the recent launch of their completely new credit union website design, proudly built by award-winning agency BloomCU. Serving the rural areas of southern Illinois, SIU is devoted to providing exceptional service for their members, while continuing to be an integral part of their community by partnering with local charities…

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International CU Day: Boost Website Engagement with Member Success Stories

By | Credit Union Website Design | No Comments

With the 70th anniversary of International Credit Union Day, credit union marketers can get creative with member success stories when trying to boost member engagement on their websites. The theme for this year’s ICU Day asks credit unions and members to “Find Your Platinum Lining in Credit Unions”. The World Council of Credit Unions (WOOCU), which is the organization that…

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Personalization increases engagement with credit union web designs by 31%

By | Personalization | No Comments

Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a credit union website design that adapts for each visitor based on…

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How to prevent your credit union from becoming a commodity by 2025

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A 49-page report released by the Filene Research Institute predicts what credit unions will look like in 2025: “In the year 2025 credit unions will operate on a financial landscape that bears little resemblance to the system of today. Technological disruption, increased regulation, changing consumer behaviors, and asset growth will all contribute to the reshaping of the global financial ecosystem.”*…

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6 proven ways to improve the mobile navigation of your credit union website design

By | Navigation | No Comments

Your navigation menu can make or break your credit union website design. It’s one of the most important parts of your website because that’s how users flow through the site and find information (other than using search). And navigation has to be especially easy-to-use for mobile devices, where space is limited.   Insights from the Nielsen Norman Group Because website…

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Use Motion to Improve Your Website with the Law of Common Fate

By | Laws of Design | No Comments

Objects moving in unison appear to be related When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary. In…

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