We’ve defined the job of your credit union website (see this post for a refresher), and that’s a great first step to creating a stellar site. But you won’t get very far if you stop there. Next we need to dig into how your website should successfully do its job. To make it simple, we’ve broken it down into six…
What is the job of your website? While the answer may appear obvious, it’s important that you examine this crucial question through the specific lens of the buyer’s journey. Each and every prospective credit union member takes that path before hopefully choosing you, and you need to make sure your website is playing its role well during this journey. Let’s…
Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website. What you may not have realized:…
“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your…
Many companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests. What…
Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action. Your CTA is an invitation for your customers to take a certain action, whether…
According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…
Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time. Ways to Waste #1 Sliders…
According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over it. The second time they might pay a bit more attention. It’s only by the third time that it actually starts to stick. So the…
Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every page. Compliance is a big deal these days. Being more ADA compliant can protect your credit union from spendy lawsuits—it also demonstrates you are committed to accommodating…