Many companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests. What…
Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action. Your CTA is an invitation for your customers to take a certain action, whether…
According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say…
Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time. Ways to Waste #1 Sliders…
According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over it. The second time they might pay a bit more attention. It’s only by the third time that it actually starts to stick. So the…
Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every page. Compliance is a big deal these days. Being more ADA compliant can protect your credit union from spendy lawsuits—it also demonstrates you are committed to accommodating…
Marketing Experiments conducted an A/B test on authentic images vs stock images by testing an authentic photo of the client against a top-performing stock photo on one of the client’s websites. The web page with the real photo had a nearly 35% higher conversion rate than the page with the stock photo. We’ve always known a picture is worth a…
Thursday, October 17, 11:00 am PST / 2:00 pm EST The Marketing Association of Credit Unions and BloomCU present “How to Double Your Website Leads”. About the Webinar Your credit union wants more members and borrowers, but your website isn’t helping—even though thousands of people visit it every month. In this webinar, you’ll get insights that have helped other…
Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous). In other words,…
In late 2015, mobile web traffic had just passed desktop for the very first time. Fast forward three years, and you can see this event was not just a significant milestone but also a very accurate foreshadowing for the world’s current state of mobile obsession. Up to 70% of web traffic takes place on mobile devices, and more people…