Individual elements are perceived as parts of a larger whole Humans recognize patterns and familiar shapes even if they are incomplete because individual elements are perceived as parts of a larger whole. For example, we perceive the image above as a circle and a square, but it’s really just a collection of curved lines. The Law of Closure is also…
Objects that seem similar appear to form a group The Law of Similarity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects within an assortment are similar in color, shape, size, or some other quality, they appear to be related or form a group. These similarities are used by the human…
Objects that are near each other appear to form a group The Law of Proximity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects are near each other they appear to be related or form a group, even if shapes and sizes are significantly different. Designers can utilize the Law of…
Your credit union’s website is your biggest and most important branch because more people interact with your website than any of your brick and mortar locations. Given the importance of your website, how it’s designed has a massive impact on the overall brand experience you create for members and nonmembers alike. By following proven laws of user experience, you…
ADA compliance is on the minds of many credit unions right now, and for good reason. Lawsuits are on the rise, so it’s important that credit unions mitigate risk associated with their websites and put themselves in a safe position. Over the last few months, we have had many clients ask us about ADA compliance, what can be done to…
Imagine you’re sitting in a marketing meeting. Besides the uncomfortable chairs and the limited selection of bagels, things are going great! Ideas are flying for new mission statements and punchy, engaging taglines. But then your new colleague Shelly perks up and suggests adding a blog to your credit union website. Actually, she insists on it. “It’s what everyone’s doing” she…
First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to…
More people interact with your website than any of your brick and mortar locations, which is why your website is your biggest and most important branch. So, are you giving your credit union website design the attention it deserves? You’ve sent out mailers. You’ve made attractive brochures. You regularly participate in community service efforts, and maybe you even play a radio ad…
ADA compliance affects every single credit union website. Maybe you’ve already had your website double and triple checked for ADA compliance issues by an auditing company, but are you keeping an eye on the content you post regularly? Here are four things to keep in mind when you’re publishing blog posts on your website. #1 Label and structure your…
Everyone is looking for something to complete them. Some are searching for the perfect partner. Some just want the perfect job or the perfect pet. And some people, somewhere out there, are searching for their dream financial institution. You and your future members could be a match made in heaven, but first, they need to find you. That’s where search…