If a stranger walked up to you on the street and asked you for your name, email, home address, and phone number, would you answer them? Asking for people’s information is a big request. Your website probably has plenty of forms used to generate leads and applications. By default, people are wary of giving out their information, so you need…
Credit unions have websites because they want people to deposit and borrow money. But why do people want things like savings accounts and loans in the first place? Everyone is seeking for something; and for most people, that “something” is happiness. We all strive for things we believe will make us happy. For instance, I believe that being kind to…
Why do you spend thousands of dollars on credit union website design? Because you want website visitors to become depositors and borrowers. But if you want people to take action, your calls to action (CTAs) have to be persuasive. That’s why we put together this handy list of six tips: so you can improve your CTAs and reap the rewards…
A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand. Authenticity is deeply important to credit unions. People often turn to credit unions because they are tired of big, inhuman banks that treat them like sheeple (shee·ple, noun: people compared to sheep in being docile, foolish, or easily…
You can learn how to improve your credit union website design in mere seconds with a Five Second Test. A Five Second Test asks visitors what information they can determine after viewing a page of your website after just five seconds. The user’s goal, in this short frame of time, is to be able to answer these three questions. What is the…
Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their…
You want to show off your financial products, but how you do so makes a big difference. All marketing copy is not created equal, and there’s more to it than just making sure you avoid pesky grammar issues and spelling mistakes. In particular, the copy on your credit union site has a big impact on your public perception. Your website…
Credit unions constantly run promotions on their websites, but they usually do it wrong. Marketers need to tell members about deals, sell them loans, and encourage them to open accounts. However, most credit unions treat promotions like a game of Yahtzee: just roll out a promotion and hope you get a full house. Instead of rolling the dice, a better…
You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people…
Four key principles of trust for credit union web design They say in relationships if you don’t have trust, you don’t have anything. This is good advice for anyone, but especially for credit unions. In your line of work, trust is essential. If you’re going to persuade potential members to choose you over bigger, more established banks, they have to…