First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to…
More people interact with your website than any of your brick and mortar locations, which is why your website is your biggest and most important branch. So, are you giving your credit union website design the attention it deserves? You’ve sent out mailers. You’ve made attractive brochures. You regularly participate in community service efforts, and maybe you even play a radio ad…
ADA compliance affects every single credit union website. Maybe you’ve already had your website double and triple checked for ADA compliance issues by an auditing company, but are you keeping an eye on the content you post regularly? Here are four things to keep in mind when you’re publishing blog posts on your website. #1 Label and structure your…
Everyone is looking for something to complete them. Some are searching for the perfect partner. Some just want the perfect job or the perfect pet. And some people, somewhere out there, are searching for their dream financial institution. You and your future members could be a match made in heaven, but first, they need to find you. That’s where search…
Have you ever been lost? Maybe you left Google Maps behind for a day. Maybe you were in a foreign country. Being lost, even for just a few minutes, is unsettling. You start to second guess yourself. If you’re lost long enough, you’d give anything for a good set of directions. When you design the navigation for your credit union…
If a stranger walked up to you on the street and asked you for your name, email, home address, and phone number, would you answer them? Asking for people’s information is a big request. Your website probably has plenty of forms used to generate leads and applications. By default, people are wary of giving out their information, so you need…
Credit unions have websites because they want people to deposit and borrow money. But why do people want things like savings accounts and loans in the first place? Everyone is seeking for something; and for most people, that “something” is happiness. We all strive for things we believe will make us happy. For instance, I believe that being kind to…
Why do you spend thousands of dollars on credit union website design? Because you want website visitors to become depositors and borrowers. But if you want people to take action, your calls to action (CTAs) have to be persuasive. That’s why we put together this handy list of six tips: so you can improve your CTAs and reap the rewards…
A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand. Authenticity is deeply important to credit unions. People often turn to credit unions because they are tired of big, inhuman banks that treat them like sheeple (shee·ple, noun: people compared to sheep in being docile, foolish, or easily…
You can learn how to improve your credit union website design in mere seconds with a Five Second Test. A Five Second Test asks visitors what information they can determine after viewing a page of your website after just five seconds. The user’s goal, in this short frame of time, is to be able to answer these three questions. What is the…